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Google Play brings the same features that were available in Android Market and it's still targeted to the Android users, but the new brand no longer includes "Android". After all, Android Market is one of the few apps that are bundled with most Android devices. The Android Market app will have a new name (Google Play Store) and this may confuse a lot of people. We're also simplifying digital content for Google users - you can go to the Google Play website on your desktop and purchase and experience the latest movies, music and books," explains Google. Specifically, digital content is fundamental to the mobile experience, so bringing all of this content together in one place for users makes the Android platform even more compelling. "Our goal with Google Play is to bring together all your favorite content in one place that you can access across your devices. It's just like iTunes, except that it's born on the Web and you don't need special software to play music or read books.

Google Play is the new name for the Android Market, an all-encompassing brand that also integrates Google Music and Google eBook Store. Google announced the launch of a new service called Google Play, "a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps".
